Swedish Citizens Now Control @sweden Twitter Account
Sweden’s people have officially taken over the @sweden Twitter account — and with the blessing of the Swedish government. One Swedish citizen will control the handle each week, tweeting about whatever they’d like, as part of a new project called Curators of Sweden.
“No one owns the brand of Sweden more than its people. With this initiative we let them show their Sweden to the world,” says Thomas Brühl, CEO of VisitSweden, the tourism ministry that had been updating the @sweden account since January 2009.
Curators of Sweden is based around the idea that no single voice can represent the country, so a slew of guest Swedish curators will do the best job to portray the national character.
» via Mashable
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